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Wirtgen Supports Racing Against Cancer Wirtgen America Inc. has emerged as a strong supporter of Racing Against Cancer (RAC), a motor sports-grounded, non-profit organization dedicated to the raising of funds for cancer research, patient services, youth tobacco educational programs, and awareness. Its support for RAC overlaps perfectly with Wirtgen's motor sports involvement. In addition to other actives in professional motor sports racing, in the 2003 season, Wirtgen America sponsored two midget cars within the Northeastern Midget Association (NEMA), and is 2003 NEMA title sponsor. The cars are owned by S&S Racing and are driven by Bobby Santos and his sister, Erica Santos. As a supporter of RAC, Wirtgen America joins with the many efforts of NEMA racing teams to raise money to fight the disease through contributions to the American Cancer Society. "Wirtgen America not only sponsors the two cars, but we participate in fundraising events as well as making contributions to the RAC fund," said Stu Murray, president of Wirtgen America. Wirtgen marketing strategy has utilized motor sports for 10 years, most notably in the ultra-competitive World of Outlaws. WOO champions Danny Lasoski and Mark Kinser have carried the Wirtgen banner. "NEMA appears to be a perfect vehicle to expand our marketing program into the Northeast," Murray said. Wirtgen is a sponsor of NEMA’s premier event, the Boston Louie Memorial Classic, and has a long relationship with the Marlboro, Mass.-based Spirit of Boston USAC Silver Crown team driven by the legendary Bentley Warren. For more information about Racing Against Cancer, visit www.racingagainstcancer.com. For more information about NEMA and midget car racing, visit www.nemaracing.com. Wirtgen Technology Magazine | Current News Releases | |
